Package/Branding
Dro
2025 F
Art Direction
package
branding
Dro-Filter of your Life
From raindrop, to your house. This project began with an exploration of a “boring” object. While not essential, these simple, often overlooked items can subtly but meaningfully change the quality of our everyday lives, something we have all experienced at some point.
At the core of this brand is the idea of association. By drawing from familiar scenes in daily life—such as flowing water, sink drains, and sewer grates—the brand invites people to instinctively recall and think about the product. These everyday visuals become triggers for recognition and reflection.
Using such imagery, the project develops its art direction, transforming ordinary, easily ignored elements into a cohesive visual language that connects the brand to lived experience.
Art Direction
package
branding
From raindrop, to your house. This project began with an exploration of a “boring” object. While not essential, these simple, often overlooked items can subtly but meaningfully change the quality of our everyday lives, something we have all experienced at some point.
At the core of this brand is the idea of association. By drawing from familiar scenes in daily life—such as flowing water, sink drains, and sewer grates—the brand invites people to instinctively recall and think about the product. These everyday visuals become triggers for recognition and reflection.
Using such imagery, the project develops its art direction, transforming ordinary, easily ignored elements into a cohesive visual language that connects the brand to lived experience.
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