side project+Hinge
Skip The Fantasy
2026
AD campaign
Sideproject
Team
Role/
Art direction, Design, film direct, Edit
Couples that have met on apps often skip the sotry on how they met. Or think they need some grand story like a Hollywood movie.
2026
AD campaign
Sideproject
Team
Role/
Art direction, Design, film direct, Edit
AD campaign
Sideproject
Team
Role/
Art direction, Design, film direct, Edit
Couples that have met on apps often skip the sotry on how they met. Or think they need some grand story like a Hollywood movie.
Real life Film ver.
AI Film ver.
These prints capture an exaggerated version of the classic
'Hollywood-style' romance,
designed with the dramatic flair of a romantic movie poster
People see places like Paris, Hawaii, and the Eiffel Tower as
"romantic places where you might finally meet your love."
In reality, however, that romance rarely happens.
So Hinge asks: "If you didn't find love there, find it here."
The idea is to disguise Hinge as a "romantic activity"
"romantic places where you might finally meet your love."
In reality, however, that romance rarely happens.
So Hinge asks: "If you didn't find love there, find it here."
The idea is to disguise Hinge as a "romantic activity"
Position Hinge as a “romantic activity” on travel booking sites,
treating it like a tour or experience you can book.
Disney fairytales don’t happen in real life.
That’s why Hinge created a
"Reality-Check Romance Book series" for adults.