SuhaKimArt Director/Designer


ABOUTADDESIGNARCHIVE


side project+Hinge


Skip The Fantasy





2026
AD campaign

Sideproject

Team

Role/
Art direction, Design, film direct, Edit







Couples that have met on apps often skip the sotry on how they met. Or think they need some grand story like a Hollywood movie.




   
Film



Real life Film ver.

AI Film ver.






print
These prints capture an exaggerated version of the classic 
'Hollywood-style' romance, 
designed with the dramatic flair of a romantic movie poster






Activity [Travel promotion]

People see places like Paris, Hawaii, and the Eiffel Tower as 
"romantic places where you might finally meet your love." 
In reality, however, that romance rarely happens.
So Hinge asks: "If you didn't find love there, find it here."
The idea is to disguise Hinge as a "romantic activity"






Activation [Hijacking Travel Activity Site]

Position Hinge as a “romantic activity” on travel booking sites, 
treating it like a tour or experience you can book.


Activation [Adult Fairy Tale]

Disney fairytales don’t happen in real life.
 That’s why Hinge created a 
"Reality-Check Romance Book series" for adults.








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