Index
conpect, production
🏆 2025 ANDY AWARDS (silver)
🏆 2024 D&ad Awards (student)
We partnered with 21 Grams to launch a campaign addressing the fact that many Minecraft players spend over seven hours a day in-game, often leading to vision issues. The campaign encouraged players to step outside by connecting real-world discoveries to rare in-game items, bridging virtual and physical exploration. I contributed by shaping the overall art direction, creating motion assets, and writing descriptive content to bring the concept to life.