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Suha KimDesigner/Art Director

→ Rebranding : WWF 


Graphic Design
Branding
2025 Fall


WWF-make and wave the world

Is WWF’s current panda logo still an effective symbol? While it is one of the most iconic and recognizable conservation logos worldwide, it no longer fully represents the breadth of WWF’s mission today. Despite WWF’s significant global presence and influence, its branding power does not always match its scale and impact.

For this reason, I set out to move beyond the limitations of WWF’s current image. The goal of this rebranding is to establish a new brand identity and system that not only honors WWF’s legacy but also reflects the full spectrum of areas the organization covers and cares for.





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