Index
Art direction, production(motion)
🏆 2025 NYF Silver
(Outdoor / Student: Medium)
Xbox recently launched a mobile game platform called “Game Pass,” allowing gamers to play Xbox games wherever they go. And yet, many consumers still perceive Xbox as a console game platform.
To show that Xbox is no longer just a home console, we take the "X" of Xbox out into the world and place them on billboards. Then, we allow users to scan uniquely designed X to play games on their mobile devices.