→ Real Building Blocks
Team project
conpect, production
🏆 2025 ANDY Awards-silver
🏆 2024 D&Ad New Blood-Wood Pencil
It's almost impossible for Gamers to detach themselves from their computer and go outside. Which is the primary reason that nearly all young generation is exposed to Myopia - a common vision condition in which near objects appear clear, but objects farther away look blurry.
That's why we'll partner with Minecraft and create all new sets of rare blocks available outside the game. And the only way to acquire them is to scan the pixel artworks with smartphones placed on various buildings, parks, and objects, which can ultimately reduce the time spent in front of the computer and encourage gamers to be outside.