→ Find the new X
Team project
Art direction, production(motion)
🏆 2025 NYF- Silver
(Outdoor / Student: Medium)
Xbox recently launched a mobile game platform called “Game Pass,” allowing gamers to play Xbox games wherever they go. And yet, many consumers still perceive Xbox as a console game platform.
To show that Xbox is no longer just a home console, we take the "X" of Xbox out into the world and place them on billboards. Then, we took the “X” of Xbox out into the world and place thme on billboards. Then, we allow users to scan uniquely designed X to play games on their mobile devices.